When I first started creating courses online I picked topics that I had some basic knowledge in and created courses based on those topics.
I didn’t do much research to see what was selling or what was popular which as I eventually found out was a huge mistake.
I kinda was just like “Let’s publish it, get it online, and see where it goes from there.”
Although this worked in a way because it forced me to get my courses online it also made me waste a lot of time creating courses that didn’t sell really well.
I wasted a lot of time publishing online courses without doing popular topic research.
I published a few courses that did okay, and I had some others that didn’t do so well.
What I learned from this is that if you have a good idea of what topic is selling and what courses are in demand you will have a way easier time selling your online course…
WAY EASIER, and ultimately you will make more money.
That course brings me in an average of about $1000 in sales from Udemy organic traffic each month alone…
If you don’t have traffic going to your blog don’t worry you can use Udemy’s traffic. Check out this post for more information on that.
This is the power of doing topic research before you create your online courses, it’s really that important.
Things To Look For
Now let’s talk about how you can go about and do basic topic research for your online courses. Here are some tips that I have to share with you…
Look For Topics That Have Courses With High Enrollments
If you can find topics that have courses with a lot of students and reviews then you can be sure that topic is in high demand.
See a course with 20,000 students and 100+ reviews?
That a good sign!
This means that a lot of people are looking for courses revolving around this main topic and selling your own course in this niche will be a heck of a lot easier because people are already looking to buy.
If you manage to find multiple courses in a topic with high enrollments and reviews you are gold.
Look For Topics That Have A Decent Amount of Courses
My next tip is something that goes a little bit against the grain but if you notice that a particular topic has a lot of courses teaching it then that proves that a lot of people are buying courses on that topic as well.
Sure there will be more competition but there will also be more people searching for courses on that topic as well.
When you don’t have an existing audience to sell to this is a great opportunity for you to get new eyeballs in front of your course.
As time moves on your course will be better and rank better than other courses especially on websites like Udemy.
Don’t be afraid if there are other courses teaching your topic you can take advantage of this and borrow some of those existing buying students.
Don’t Worry About It Too Much
Don’t spend days, weeks, and months doing topic research. At the most spend maybe 1 day looking around, remember all you are really looking for is an audience that is already buying.
Look at some of the categories on Udemy and pay attention to the best sellers list.
I recommend that at the most you spend maybe 1-3 hours doing topic selection, especially if you are in the process of creating your very first online course.
The important thing is to get a course out there and make some sales so you can start growing your online business and making your dream a reality.
If you are still getting hung up on publishing your first online course then check out the blog post below:
I also want go ahead and mention that Udemy recently released an instructor insights tool to help you do topic research for your online courses.
Although I wouldn’t put 100% of my faith in it, it’s great for brainstorming and validating course topics.
You can access the tool by logging into your instructor dashboard and clicking on the insights tab.
Still Need Help?
If after reading this post you still need some extra help than I encourage you to head on over to my free email courses page.
I offer free courses that will help you earn more income from selling online courses.
I cover topic research and everything else needed to create and sell online courses.
Share your thoughts below!